Textio website
Redesign

Textio website
Redesign

Textio website
Redesign

A complete overhaul of Textio.com to align with brand goals and empower the team

A complete overhaul of Textio.com to align with brand goals and empower the team

A complete overhaul of Textio.com to align with brand goals and empower the team

Man Workout
Man Workout
Man Workout

Year

2024

Client

Textio

Role

creative Director, designer & project manager
Creative Director
& Lead Designer
Context

In 2024, I led the complete overhaul of Textio’s outdated marketing site—replacing years-old visuals, inconsistent messaging, shallow product pages, and a misaligned site map with a modern, cohesive, and goal-driven experience. As project lead, I defined the strategy, managed a large cross-functional team, and set rolling timelines for execution. As lead designer, I planned the new site map, improved navigation, and designed every page, while reducing dependency on engineering for future updates and launches.

Snow Gliding
Snow Gliding
Snow Gliding
looking back
looking back

Below are a few different snapshots of Textio.com prior to the redesign work.

Below are a few different snapshots of Textio.com prior to the redesign work.

Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
the process
the process

All design work was completed in Figma, with pages built and developed in HubSpot CMS. While we encountered some limitations within HubSpot’s capabilities, we adapted our designs and build approach as needed to maintain quality and consistency throughout the project.

All design work was completed in Figma, with pages built and developed in HubSpot CMS. While we encountered some limitations within HubSpot’s capabilities, we adapted our designs and build approach as needed to maintain quality and consistency throughout the project.

Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Site map and navigation

As part of the redesign, we completely rethought our site map and overall website structure. Many existing sections were underperforming or no longer relevant, and our web presence felt too small-scale for an enterprise audience. The new structure was designed to better reflect our product depth, serve customer needs, and position Textio as a leader in its space.

As part of the redesign, we completely rethought our site map and overall website structure. Many existing sections were underperforming or no longer relevant, and our web presence felt too small-scale for an enterprise audience. The new structure was designed to better reflect our product depth, serve customer needs, and position Textio as a leader in its space.

Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
the results
the results

This project was a major team effort—and the performance data backs it up. Time on page increased, bounce rates dropped, and the marketing team is now fully independent in managing and updating the site without engineering support. Below are a few example pages, but you can explore the full site at textio.com.

This project was a major team effort—and the performance data backs it up. Time on page increased, bounce rates dropped, and the marketing team is now fully independent in managing and updating the site without engineering support. Below are a few example pages, but you can explore the full site at textio.com.

Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding