F5 Digital

F5 Digital

TEXTIO REBRAND

Transforming F5’s social channels into a bold, unified brand experience

Transforming F5’s social channels into a bold, unified brand experience

Transforming F5’s social channels into a bold, unified brand experience

Man Workout
Man Workout
Man Workout

Year

2021-2023

Client

F5

Role

Design & creative strategy
Context

When I joined F5, I immediately set out to transform how the brand showed up across social channels. Through several pivotal brand moments, I helped introduce an entirely new look and feel—one that has since rippled throughout the broader F5 brand. Partnering closely with the social media team, I analyze performance metrics, seize timely opportunities, and push our brand voice into new, bolder territory.


All animation created in collaboration with Nathon Sims, Jessica Eith, or Jeff Alldridge.

Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
Snow Gliding
527% above goal.
5.5x average engagement.
527% above goal.
5.5x average engagement.

That’s how our audience responded when F5 announced its transformation from F5 Networks to F5, Inc. in November 2021—a major shift for the company founded in 1996.

For this high-priority moment, I led art direction and storyboarding for a social-first video built to spark excitement and share the news. I also managed review rounds with marketing leadership to ensure the creative landed just right. Jess Eith brought it all to life, animating and assembling the final video.

That’s how our audience responded when F5 announced its transformation from F5 Networks to F5, Inc. in November 2021—a major shift for the company founded in 1996.

For this high-priority moment, I led art direction and storyboarding for a social-first video built to spark excitement and share the news. I also managed review rounds with marketing leadership to ensure the creative landed just right. Jess Eith brought it all to life, animating and assembling the final video.

Agility 2022: Secure. Simplify. Innovate.
Agility 2022: Secure. Simplify. Innovate.

Agility is F5’s largest event of the year—showcasing the latest in adaptive application security, development, and infrastructure. To drive registrations, we created a long-form social animation designed to capture attention and build excitement.

I collaborated with our motion designer, writers, event stakeholders, and creative leadership to craft the storyboard and ensure the narrative hit all the right notes. Jess Eith animated the concept and brought it to life with dynamic visuals that matched the event’s energy.

Agility is F5’s largest event of the year—showcasing the latest in adaptive application security, development, and infrastructure. To drive registrations, we created a long-form social animation designed to capture attention and build excitement.

I collaborated with our motion designer, writers, event stakeholders, and creative leadership to craft the storyboard and ensure the narrative hit all the right notes. Jess Eith animated the concept and brought it to life with dynamic visuals that matched the event’s energy.

Spotlighting F5’s COVID-19 Response
Spotlighting F5’s COVID-19 Response

During the first wave of the pandemic, we created a series of social-first videos to showcase F5’s offerings and community support efforts. I led art direction, storyboarding, and reviews to ensure each piece felt timely, relevant, and on-brand. Nathon Sims elevated the work with motion and sound design that added both clarity and emotional impact.

During the first wave of the pandemic, we created a series of social-first videos to showcase F5’s offerings and community support efforts. I led art direction, storyboarding, and reviews to ensure each piece felt timely, relevant, and on-brand. Nathon Sims elevated the work with motion and sound design that added both clarity and emotional impact.